Simona is currently a fashion consultant in international trade business and a jewellery & accessories creative designer Her background in high-fashion industry is where Simona has worked as a buyer and product developer for internationally renowned brand name for over the past 15 years. The main experience in Prada Group, a multinational high fashion organisation, has been basic for her growth in several different levels and different areas in which she was quickly promoted due to her performance and very flexible profile. In the last 10 years she transformed & invested her knowledge as a consultant in international trade and marketing research developing relationships in a world¬wide context. The decision to run her own business has been taken to satisfy the ever-increasing demand of co-operation from other companies with great success. A great knowledge of the international markets rules, logistic aspects and formalities, allowed her to entertain business with italian and international companies to finalised commercial agreements and partnership. Working as buyer and consultant for Italian companies and foreign customers she had focused her activity in the selection of successful products, guessing trends and styles, conducting winning marketing strategies.
Since 2007 she also focused on a specific field of the fashion industry: accessories and jewellery. Upon request of the most important american TV network QVC Simona Collini Steel Collection was born - from the design, across the production up to the creation of new inspired designs with strong identity, following market tendencies and needs. A deep knowledge of the technical processes and technologies used in the jewellery industries allowed her to become a professional specialised figure able to advise manufacturers for best quality productions. All these experiences together with her strengths in communication and leadership enable her to became a strong label and recognized name in the fashion world. She travelled worldwide mostly in Far East Area & US. Hong Kong based for international affairs, U.S. as a perfect window and Italian headquarter for her high quality development products. She is Italian - from Tuscany - between Florence & Arezzo, the area of Italy best known for the tradition of high fashion top brand name & the biggest district of Italian jewellery's craftsmanship. Design Philosophy: fusing fashion & Jewellery Simona creates fashion-forward collections with the goal of uniting fashion and jewellery. Inspired designs with strong identity. High content of style and quality.
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